Trump to focus ads on Pennsylvania, Ohio
Published 1:25 pm Friday, October 7, 2016
<span class="RACopyBody">WASHINGTON — Donald Trump is changing some of his advertising plans.</span>
<span class="RACopyBody">He’s focusing more than ever on Pennsylvania and Ohio, a sign of the importance his campaign is placing on those two states.</span>
<span class="RACopyBody">The campaign plans to spend almost $1 million next week in Pennsylvania and $1.2 million there in each of the next three weeks, Kantar Media’s political ad tracker shows. In Ohio, he’ll spend more than $700,000 next week and about $1 million in each of the following three weeks.</span>
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<span class="RACopyBody">At the same time, Trump is decreasing his media plans for Maine and Iowa by a few hundred thousand dollars, according to Kantar Media. On Twitter, campaign spokesman Jason Miller wrote that reductions have occurred in "over-performing markets." Trump has been ahead in recent Iowa polls.</span>
<span class="RACopyBody">Also, within the past 24 hours, Trump has slashed his planned advertising for next week from about $7.6 million to $6.1 million, the ad tracker shows. That includes smaller ad buys in Florida and North Carolina, where residents might be preoccupied by Hurricane Matthew’s aftermath.</span>
<span class="RACopyBody">The data show the campaign has increased its media plans for subsequent weeks by about $1 million, suggesting Trump is shifting resources rather than adding or subtracting commercials. Miller did not respond to questions from The Associated Press.</span>
<span class="RACopyBody">Two weeks ago, Miller told the AP that the campaign would spend $100 million on TV between that day and Election Day. As of Friday, it had made plans to spend about $45 million in that time frame.</span>
