A human rights campaign dominated social media and the internet on Tuesday, receiving over 4 million web views and trending worldwide on Twitter.

“Kony 2012” is the latest documentary by Invisible Children, an organization dedicated to ending the conflict in Uganda led by Joseph Kony and to putting a stop to the use of children as soldiers.

According to the organization, the video campaign “aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.”

The film comes to Louisiana Thursday as a group from Invisible Children tours the state, making stops at schools in Lafayette, Shreveport, Ruston and New Orleans.

“The Kony 2012 campaign is really just to inform everyone who Joseph Kony is,” said Samantha Melhaff, a member of the team touring Louisiana. “Especially with our troops over there, we need to keep the pressure strong until Kony is captured.”

In May 2010, President Barack Obama signed into law the Lord’s Resistance Army Disarmament and Northern Uganda Recovery Act of 2009. In October 2011, American troops were send to Uganda to fight the LRA.

The documentary premiered online Monday and went viral after celebrities such as Oprah, Lady Gaga, Justin Bieber and Stephen Colbert all tweeted their support. Invisible Children’s initial goal for the video to receive 500,000 web views over the course of the year. However, within the first two days of the film’s release, the video received 4.2 million hits.

“We did not expect it to go this big, this fast,” Melhaff said. “It’s a really exciting time.”

(SPECIAL TO THE AMERICAN PRESS)